The effect of the golden ratio on consumer behaviour

Slavka T. Nikolic; Ilija Cosic; Mladen Pecujlija; Ana Miletic

doi:10.5897/AJBM11.202

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

The effect of the 'golden ratio' on consumer behaviour

Slavka T. Nikolic1*, Ilija Cosic1, Mladen Pecujlija1 and Ana Miletic2

1Faculty of Technical Sciences, University of Novi Sad, Serbia. 2Faculty of Design, Metropolitan University in Belgrade, Serbia.
Email: [email protected]

Article Number - C48B62F18489
Vol.5(20), pp. 8347-8360 , September 2011
https://doi.org/10.5897/AJBM11.202

Accepted: 29 June 2011
Published: 30 September 2013

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