African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Consumer adoption of e-service: Integrating technology readiness with the theory of planned behavior

Shih-Chih Chen* and Shing-Han Li
  Department of Information Management, Tatung University, Taipei, Taiwan.
Email: [email protected]

  •  Accepted: 07 October 2010
  •  Published: 30 November 2010

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