June 2014

Obese's People Role in Brazilian Advertising: an Analysis on Fit Consumer´s Perspective

The way media presents fat people in ads is the focus of this paper. We analyzed, from the perspective of non-fat individuals the role played by fat people in Brazilian TV commercials. Therefore, there were one focus group with people who have seen advertisements in which the protagonist was a fat guy. There was initially a content analysis of a collection of commercial as well as the content of the discussions in which...

Author(s): Francisco Vicente Sales Melo, Salomão Alencar de Farias, Michelle Helena Kovacs and Elielson Oliveira Damascena

June 2014

Volatility behaviour of BRIC capital markets in the 2008 international financial crisis

Brazil, Russia, India and China (BRIC) are pointed as the most probable countries to enter the select group of industrialised countries, also appearing among the world’s twelve largest economies. The main objective of the present study is to assess whether the capital market behaviour of the BRIC’s emerging countries in the 2008 international crisis had already been equivalent to that of industrialised...

Author(s): Tabajara Pimenta Junior, Fabiano Guasti Lima and Luiz Eduardo Gaio

June 2014

Impact of supplier technology innovation on supply chain efficiency based on revenue-sharing contract

This study constructs a two-period supply chain model consisting of two suppliers and one retailer using a revenue-sharing contract. Considering random investment cost, the impact of supplier competition on innovation strategy is analyzed and the equilibrium strategy of suppliers’ technology innovation game as well as the optimal revenue-sharing contract is derived. It is found that technology innovation degree...

Author(s): Xiao-lu Zuo, Xin Tian, Guo-wei Hua and Zhi-xue Liu