African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Building brands through experiential events: When entertainment meets education

Michela Addis
  • Michela Addis
  • University of Rome Three, Via Silvio D’Amico 77, Rome, Italy.
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Giulia Miniero
  • Giulia Miniero
  • Franklin University Switzerland, Via Ponte Tresa 29, 6904, Lugano, Switzerland.
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Francesco Ricotta
  • Francesco Ricotta
  • University of Rome “La Sapienza”, Management Department, Via del Castro Laurenziano 9, Rome, Italy.
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  •  Received: 10 August 2018
  •  Accepted: 24 September 2018
  •  Published: 28 October 2018

How to cite this article

APA /
Addis, M., Miniero, G., & Ricotta, F. (2018). Building brands through experiential events: When entertainment meets education. African Journal of Business Management, 12(20), 596-608.
Chicago /
Michela Addis, Giulia Miniero and Francesco Ricotta. "Building brands through experiential events: When entertainment meets education." African Journal of Business Management 12, no. 20 (2018): 596-608.
MLA /
Michela Addis, Giulia Miniero and Francesco Ricotta. "Building brands through experiential events: When entertainment meets education." African Journal of Business Management 12.20 (2018): 596-608.
DOI /
https://doi.org/10.5897/AJBM2018.8631
URL /
https://ftp.academicjournals.org/journal/AJBM/article-abstract/7A7A1B759039

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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