African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

The effect of option framing on consumers' decision-making efficiency: Evidence from online service customization

Xiaoyu Wan
  • Xiaoyu Wan
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
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Qiao Li
  • Qiao Li
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
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Jifei Wu
  • Jifei Wu
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
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Yi Luo
  • Yi Luo
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
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  •  Received: 24 November 2014
  •  Accepted: 22 March 2015
  •  Published: 28 March 2015

How to cite this article

APA /
Wan, X., Li, Q., Wu, J., & Luo, Y. (2015). The effect of option framing on consumers' decision-making efficiency: Evidence from online service customization. African Journal of Business Management, 9(6), 298-310.
Chicago /
Xiaoyu Wan, Qiao Li, Jifei Wu and Yi Luo. "The effect of option framing on consumers' decision-making efficiency: Evidence from online service customization." African Journal of Business Management 9, no. 6 (2015): 298-310.
MLA /
Xiaoyu Wan, et al. "The effect of option framing on consumers' decision-making efficiency: Evidence from online service customization." African Journal of Business Management 9.6 (2015): 298-310.
DOI /
https://doi.org/10.5897/AJBM2014.7647
URL /
https://ftp.academicjournals.org/journal/AJBM/article-abstract/AE2FA7E51985

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This article is published under the terms of the Creative Commons Attribution License 4.0

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