African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Information technology as a catalyst of relationship marketing within a global context

Gil-Lafuente Anna M.
  • Gil-Lafuente Anna M.
  • School of Economic and Business Sciences, University of Barcelona., Av. Diagonal 690, 08034 ? Barcelona, Spain.
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Luis-Bassa Carolina
  • Luis-Bassa Carolina
  • School of Economic and Business Sciences, University of Barcelona., Av. Diagonal 690, 08034 ? Barcelona, Spain.
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  •  Received: 20 February 2011
  •  Accepted: 05 December 2011
  •  Published: 28 November 2014

How to cite this article

APA /
Anna, M. G. L., & Carolina, L. B. (2014). Information technology as a catalyst of relationship marketing within a global context. African Journal of Business Management, 8(22), 1066-1081.
Chicago /
Gil-Lafuente Anna M. and Luis-Bassa Carolina. "Information technology as a catalyst of relationship marketing within a global context." African Journal of Business Management 8, no. 22 (2014): 1066-1081.
MLA /
Gil-Lafuente Anna M. and Luis-Bassa Carolina. "Information technology as a catalyst of relationship marketing within a global context." African Journal of Business Management 8.22 (2014): 1066-1081.
DOI /
https://doi.org/10.5897/AJBM2011.431
URL /
https://ftp.academicjournals.org/journal/AJBM/article-abstract/DABC91B49149

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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