African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: August 2014; 6(4)

August 2014

Finding the impact of foreign debt servicing on per capita income growth rate: A case study of Pakistan

  Among the wide array of macroeconomic problems confronted by Pakistan, foreign debt servicing, has occupied a substantial place. Persistent fiscal deficit since the independence, turned out to be the ground for various governments to rely on the internal or external borrowings. The acquisition of more external debt instead of internal resource mobilization results in higher level of debt stock. Due to soaring...

Author(s): Atif Khan Jadoon, Syeda Azra Batool, and Tahir Mehmood

August 2014

Factors influencing consumers’ preference for local rice in Nigeria

  This study applied a multinomial logistic regression in examining factors driving consumer preference for locally produced rice in Nigeria. The data for the study were collected in Niger and Ekiti states in 2008 under the post harvest study programme of Africa Rice (EX-WARDA). Results of the various analyses underscored the significance of socio-economic factors as major drivers of consumer preference for...

Author(s): Olorunfemi Ogundele