African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 154

Artificial Intelligence (AI) applications in on-line shopping in India

January-June 2022 - Vol 14 Num. 1

Retailing in India has attracted many global players and has reached nearly 350 Billion USD according to KPMG in 2010. While the retail environment is experiencing a significant growth, Indian consumer tastes and preferences are also changing rapidly forcing retailers to grow in numbers and formats. Technological advances...

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Artificial Intelligence (AI) applications in on-line shopping in India

January-June 2022

Ayse Begum Ersoy

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

July-December 2021

Pragasen Pillay and Mxolisi Sibiya

The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran

January-June 2021

Seyed Reza Agha Seyed Hosseini and Nicolas Hamelin

Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia

January-June 2021

Negash Geleta Etana  

The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia

July-December 2020

Eyob Ketema and Yalemwork W/Selassie  

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

July 2009

Determinants of brand equity - A blue print for building strong brand: A study of automobile segment in India

Tanmay Chattopadhyay, Shradha Shivani and Mahesh Krishnan

January 2011

Do Botswana‘s restaurants meet customers ‘expectations?

Haretsebe Manwa

November 2009

Global financial crisis - with special reference to insurance industry

S. K. Sinha and Zaid Ahmad

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer, T. F. J. Steyn and P. G. Mostert

January-June 2022

Artificial Intelligence (AI) applications in on-line shopping in India

Ayse Begum Ersoy