African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 156

Artificial Intelligence (AI) applications in on-line shopping in India

January-June 2022 - Vol 14 Num. 1

Retailing in India has attracted many global players and has reached nearly 350 Billion USD according to KPMG in 2010. While the retail environment is experiencing a significant growth, Indian consumer tastes and preferences are also changing rapidly forcing retailers to grow in numbers and formats. Technological advances...

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Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

January-June 2022

Mwinga Elton and Mwenje Judith 

Abstract

Sales promotion tools, customer emotions and consumer buying responses in Ghana

January-June 2022

Martey Edward Markwei, Adenutsi Kingsford, Mante George Dominic Kofi, Siaw Gladys Apreh, Addo Asabia Ruth

Abstract

Artificial Intelligence (AI) applications in on-line shopping in India

January-June 2022

Ayse Begum Ersoy

Abstract

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

July-December 2021

Pragasen Pillay and Mxolisi Sibiya

Abstract

Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia

January-June 2021

Negash Geleta Etana  

Abstract

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

Abstract

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

Abstract

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

Abstract

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

Abstract

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

Abstract

June 2016

Marketing of Jew’s mallow in Agbedranfo local area in the Southwest of Benin

Patrice Ygué Adegbola, Christelle Marie Komlan-Ahihou, Anselme Adegbidi, Sounkoura Adetonah, Ousmane Coulibaly, Guy-Apollinaire Mensah and Cocou Muriel Dorian Montcho

Abstract

July 2014

Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)

Ponduri, S. B. and V. Sailaja

Abstract

January-June 2022

Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

Mwinga Elton and Mwenje Judith 

Abstract

July 2013

Beyond market orientation: An operationalisation of stakeholder orientation in higher education

Deogratias BUGANDWA MUNGU AKONKWA

Abstract

November, 2014

Impact of service marketing on healthcare management in Nigeria

Adedeji, Elijah Adeyinka

Abstract
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