Abstract

In the recent decade, big suppliers use internet sites for introducing and selling their products. These companies decided to carry out their ordering and reservation operations through these internet sites because they were successful and were welcomed by many internet users. In this article, a model of electronic market for buyer and seller intelligent agents is recommended which introduces an emotional model benefiting from the emotional state of stress and attitude for decision-making. The system uses its previous experiences to make decisions in emergency conditions and corrects and generalizes them to the present conditions to find a solution to a new problem. In ordinary conditions, a new decision maker considers different choices and studies the weak and strong points of each choice and then makes a decision. But in emergency conditions, an experienced person chooses a satisfying solution in the first step because of time shortage and other factors. The application of this idea can increase the effectiveness of computer decision making systems.

Key words: Agent-based electronic market, emergency decision-making, buyer and seller agents, internet pricing