Abstract

The tourist industry can be considered as a complex system because it is made up of many elements (tourist companies) that interact with each other in a non-linear way. In turn, each company can also be considered by itself as a complex system because its behavior is non-linear with time, so that some aspects of tourism companies can be characterized by a non-linear mathematical tool called fractal analysis. In this paper fractal analysis is used to characterize the dynamics of the sales of a restaurant in a Great Tourism hotel (GTs). The purpose of applying this fractal analysis is to characterize the patterns which rule out the sales dynamic in a restaurant hotel, in order to improve the planning and the customer services in the restaurant area.

Key words: Hotel industry, complex system, fractal geometry, invariance scale.