July 2011

Tricks of the Trade: How to think about your research while you are doing It by Howard S. Becker

Author(s): Anteneh Mekuria Tesfaye

July 2011

Life in the shadow of show” or “the end of situationist society

Author(s): Hüseyin KÖSE

July 2011

International communication at the crossroads

  Theories have their own history and reflected the concerns of the time in which they were developed. This unit examines some theories that offer ways of approaching the subject of international communication and assesses how useful their explanations are, in terms of an understanding of the process involved. Both Marxists and world-system theorists stress the importance of rise, of the global dominance of a...

Author(s): Banerjee Debanjan

July 2011

Analysis of social networking sites: A study on effective communication strategy in developing brand communication

  Internet is the emerging information technology with the credibility of immediacy and fastness, thus, it brings globalization in every aspects of communication. Communication through internet is more specified, with effective interactive strategy among its users. In recent days, internet advertising has taken new forms which have more advantages over the traditional mediums like print media, television and...

Author(s): P. Sri Jothi, M. Neelamalar and R. Shakthi Prasad