November 2010

Imparting intercultural business communication competencies in a business school: A new perspective

  Teaching intercultural business communication gives a conceptual delusion of putting socio-cultural studies, communication and business in a hybrid subject which culminates into an intellectual confusion in the students. For a communication instructor, it becomes a challenge to take up the right perspective for teaching this subject and coin different pedagogy, prepare relevant course material and design an...

Author(s): Apoorva Bharadwaj

November 2010

Audience perception of portrayals of women in Nigerian home video films

  This study investigates how Nigerians, particularly women, interpret the meanings of the representations of women in Nigerian films. It aims at understanding how Nigerian audience interpret the meanings of the images of women in Nigerian films, with a focus on investigating whether or not there is a marked difference in the ways different individuals and groups interpret the representations. To achieve the...

Author(s): Adesina Lukuman Azeez