September 2017

Readability and political discourse: An analysis of press releases of Ghanaian political parties

Press releases have enormous influence on public opinion since the media sets agenda for public discussion. Thus, press releases are essential communication tool for political parties. For press releases to be effective, however, they must be readable. Therefore, the main objective of this study  was to evaluate the readability of news releases of the two major political parties (National Democratic Congress (NDC),...

Author(s): William Kodom Gyasi