Sunflower has a broad value chain, which makes it an important crop in South Africa’s agribusiness sector. The purpose of this study is to examine market participation among smallholder sunflower farmers of Sekhukhune District, Limpopo Province South Africa. To analyse data logistic Regression Model was used. The objectives of the study were to analyse the socio-economic factors that affect market participation of smallholder sunflower farmers in Sekhukhune District and to determine the constraints faced by these farmers. Results of the logistic regression model employed showed that farm size, stakeholder availability, distance from the market and farm size were significant variables influencing market participation in the study area. The study showed variables that influence market participation of smallholder sunflower farmers. The data was obtained from a sample of 100 participants randomly selected from a population of 145 of which 63.3% were male headed and 36.7% were female headed sunflower farmers, socioeconomic analysis of respondents indicated that factors that were very significant in influencing farmer’s participation in market were: farm size, stakeholder availability and distance from the market at 5% level of significance and farm size at 10 % level of significance.

Keywords: Smallholder Farmers, Sekhukhune, Logistic Regression Model, Sunflower.