The objective of study was identifying the marketing structure and opportunities of almond products in the Samangan and Balkh provinces. The primary data were obtained by face to face interviews with the 125 almond producers and 42 intermediaries. The collected data analyzed by using parametric and nonparametric statistical methods through SPSS 24. According to the research findings, the average age of the producers, who participated in the survey, was 45.13 years old, and the average age of intermediaries was 41.44 years old. While the strongest aspects of the almond marketing sector in the region are the experience of the farmers and their high interest in this product, the most important opportunities are the good experience of farmers, the adaptation of almond in Balkh and Samangan, interest of farmer to horticulture, large varieties of almonds available, and almond products are competitive export for Afghanistan and the favourable climatic conditions. In addition, government and NGOs should support producers and intermediaries in developing the infrastructure of local markets, providing farmers with agricultural inputs at affordable prices, implementing capacity building programs, informing all stakeholders on input and product prices, developing credit opportunities, and supporting farmersâ€™ organizations.
Keywords: Marketing Structure, Opportunities, Almonds, Producers, intermediaries