African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Marketing communication tools used in one of the traditional Hungarian food sectors

Arnold Tóth
  • Arnold Tóth
  • College of General Management, Budapest, Hungary.
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Péter Domján
  • Péter Domján
  • St. Christopher Outpatient Care Centre, Budapest, Hungary.
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Géza Székely
  • Géza Székely
  • Corvinus University of Budapest, Hungary.
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Csaba Németh
  • Csaba Németh
  • Capriovus Ltd., Hungary.
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József Surányi
  • József Surányi
  • Corvinus University of Budapest, Hungary.
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László Friedrich
  • László Friedrich
  • Corvinus University of Budapest, Hungary.
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Péter Póti
  • Péter Póti
  • Institute of Animal Husbandry, Szent István University, GödöllÅ‘, Hungary.
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  •  Received: 29 January 2014
  •  Accepted: 22 July 2014
  •  Published: 14 August 2014

Authors

Arnold Tóth
College of General Management, Budapest, Hungary.

Péter Domján
St. Christopher Outpatient Care Centre, Budapest, Hungary.

Géza Székely
Corvinus University of Budapest, Hungary.

Csaba Németh
Capriovus Ltd., Hungary.

József Surányi
Corvinus University of Budapest, Hungary.

László Friedrich
Corvinus University of Budapest, Hungary.

Péter Póti
Institute of Animal Husbandry, Szent István University, Gödöllő, Hungary.

Corresponding Author Email: [email protected]



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This article is published under the terms of the Creative Commons Attribution License 4.0

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