African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Marketing communication tools used in one of the traditional Hungarian food sectors

Arnold Tóth
  • Arnold Tóth
  • College of General Management, Budapest, Hungary.
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Péter Domján
  • Péter Domján
  • St. Christopher Outpatient Care Centre, Budapest, Hungary.
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Géza Székely
  • Géza Székely
  • Corvinus University of Budapest, Hungary.
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Csaba Németh
  • Csaba Németh
  • Capriovus Ltd., Hungary.
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József Surányi
  • József Surányi
  • Corvinus University of Budapest, Hungary.
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László Friedrich
  • László Friedrich
  • Corvinus University of Budapest, Hungary.
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Péter Póti
  • Péter Póti
  • Institute of Animal Husbandry, Szent István University, GödöllÅ‘, Hungary.
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  •  Received: 29 January 2014
  •  Accepted: 22 July 2014
  •  Published: 14 August 2014

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