African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Sunday consumer behavior: A case study in retail marketing

Pierluigi Passaro
  • Pierluigi Passaro
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
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Paola Perchinunno
  • Paola Perchinunno
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
  • Google Scholar
Dario Schirone
  • Dario Schirone
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
  • Google Scholar


  •  Received: 28 July 2020
  •  Accepted: 05 October 2020
  •  Published: 30 November 2020

Authors

Pierluigi Passaro
Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.

Paola Perchinunno
Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.

Dario Schirone
Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.

Corresponding Author Email: [email protected]