African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Sunday consumer behavior: A case study in retail marketing

Pierluigi Passaro
  • Pierluigi Passaro
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
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Paola Perchinunno
  • Paola Perchinunno
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
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Dario Schirone
  • Dario Schirone
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
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  •  Received: 28 July 2020
  •  Accepted: 05 October 2020
  •  Published: 30 November 2020

How to cite this article

APA /
Passaro, P., Perchinunno, P., & Schirone, D. (2020). Sunday consumer behavior: A case study in retail marketing. African Journal of Business Management, 14(11), 467-477.
Chicago /
Pierluigi Passaro, Paola Perchinunno and Dario Schirone. "Sunday consumer behavior: A case study in retail marketing." African Journal of Business Management 14, no. 11 (2020): 467-477.
MLA /
Pierluigi Passaro, Paola Perchinunno and Dario Schirone. "Sunday consumer behavior: A case study in retail marketing." African Journal of Business Management 14.11 (2020): 467-477.
DOI /
https://doi.org/10.5897/AJBM2020.9082
URL /
https://ftp.academicjournals.org/journal/AJBM/article-abstract/CCC724365137

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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