African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Review

Yield management and consumer price perception on the internet

M. Encarnación Andrés Martínez1*, Miguel Ángel Gómez Borja1, Juan Antonio Mondéjar Jiménez2 and Jean-François Trinquecoste3
  1Universidad de Castilla-la Mancha, Facultad de Ciencias Económicas y Empresariales de Albacete. 2Universidad de Castilla-la Mancha, Facultad de Ciencias Sociales de Cuenca. 3Université Montesquieu Bordeaux IV, Institut de Recherche en Gestion des Organisations.
Email: [email protected]

  •  Accepted: 15 June 2011
  •  Published: 07 October 2011

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