The impact of introducing a business marketing approach to education: A study on private HE in Bangladesh

Gazi Mahabubul Alam; Md. Taher Billal Khalifa

doi:10.5897/AJBM09.182

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4188

Full Length Research Paper

The impact of introducing a business marketing approach to education: A study on private HE in Bangladesh

Gazi Mahabubul Alam1* and Md. Taher Billal Khalifa2

1Faculty of Education, University of Malaya, 50603 Kuala Lumpur, Malaysia 2Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia
Email: [email protected]

Article Number - F7129DD18017
Vol.3(9), pp. 463-474 , September 2009
https://doi.org/10.5897/AJBM09.182

Accepted: 20 August 2009
Published: 30 September 2009

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