The impact of introducing a business marketing approach to education: A study on private HE in Bangladesh
Gazi Mahabubul Alam1* and Md. Taher Billal Khalifa2
1Faculty of Education, University of Malaya, 50603 Kuala Lumpur, Malaysia
2Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia
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