African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits

Vanessa Apaolaza-Ibáñez1*, Patrick Hartmann1, Sandra Diehl2 and Ralf Terlutter2
  1University of the Basque Country, Spain. 2Alpen-Adria-University Klagenfurt, Austria.
Email: [email protected], [email protected]

  •  Accepted: 24 September 2010
  •  Published: 04 February 2011

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