African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

The impact of culture on consumer decision-making for smallholder farmers in Murewa District in Zimbabwe

Isheanesu Nyamukapa
  • Isheanesu Nyamukapa
  • Africa Leadership and Management Academy (ALMA), Harare, Zimbabwe.
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Jeffrey Kurebwa
  • Jeffrey Kurebwa
  • Department of Peace and Governance, Bindura University of Science Education, Bindura, Zimbabwe.
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  •  Received: 17 May 2022
  •  Accepted: 28 September 2022
  •  Published: 30 September 2022

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