African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya

Jane Chepngeno Sang
  • Jane Chepngeno Sang
  • Department of Management Science & Entrepreneurship, School of Business and Economics, Moi University, Kenya.
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Edwin Kimitei
  • Edwin Kimitei
  • Department of Marketing and Logistics, School of Business and Economics, Moi University, Kenya.
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  •  Received: 10 November 2020
  •  Accepted: 27 January 2021
  •  Published: 28 February 2021

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