African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya

Jane Chepngeno Sang
  • Jane Chepngeno Sang
  • Department of Management Science & Entrepreneurship, School of Business and Economics, Moi University, Kenya.
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Edwin Kimitei
  • Edwin Kimitei
  • Department of Marketing and Logistics, School of Business and Economics, Moi University, Kenya.
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  •  Received: 10 November 2020
  •  Accepted: 27 January 2021
  •  Published: 28 February 2021

How to cite this article

APA /
Sang, J. C., & Kimitei, E. (2021). Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya. African Journal of Business Management, 15(2), 59-69.
Chicago /
Jane Chepngeno Sang and Edwin Kimitei  . "Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya." African Journal of Business Management 15, no. 2 (2021): 59-69.
MLA /
Jane Chepngeno Sang and Edwin Kimitei  . "Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya." African Journal of Business Management 15.2 (2021): 59-69.
DOI /
https://doi.org/10.5897/AJBM2020.9157
URL /
https://ftp.academicjournals.org/journal/AJBM/article-abstract/E88868466164

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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