African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies

Peter Anabila
  • Peter Anabila
  • Department of Marketing, Central Business School, Central University College, Dansoman Accra, Ghana.
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Dadson Awunyo-Vitor
  • Dadson Awunyo-Vitor
  • Department of Agricultural Economics, Agribusiness and Extension, Kwame Nkrumah University of Science and Technology, Kumasi-Ghana.
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  •  Received: 25 November 2013
  •  Accepted: 09 June 2014
  •  Published: 31 July 2014

CrossRef Citations (4)

See more citations on Google Scholar
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4.
New Techniques for Brand Management in the Healthcare Sector

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