African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies

Peter Anabila
  • Peter Anabila
  • Department of Marketing, Central Business School, Central University College, Dansoman Accra, Ghana.
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Dadson Awunyo-Vitor
  • Dadson Awunyo-Vitor
  • Department of Agricultural Economics, Agribusiness and Extension, Kwame Nkrumah University of Science and Technology, Kumasi-Ghana.
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  •  Received: 25 November 2013
  •  Accepted: 09 June 2014
  •  Published: 31 July 2014

How to cite this article

APA /
Anabila, P., & Awunyo-Vitor, D. (2014). Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies. African Journal of Business Management, 8(13), 502-510.
Chicago /
Peter Anabila and Dadson Awunyo-Vitor. "Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies." African Journal of Business Management 8, no. 13 (2014): 502-510.
MLA /
Peter Anabila and Dadson Awunyo-Vitor. "Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies." African Journal of Business Management 8.13 (2014): 502-510.
DOI /
https://doi.org/10.5897/AJBM2013.7297
URL /
https://ftp.academicjournals.org/journal/AJBM/article-abstract/EC9827445830

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This article is published under the terms of the Creative Commons Attribution License 4.0

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