African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4150

Full Length Research Paper

The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand

Adisak Suvittawat
  • Adisak Suvittawat
  • School of Management Technology, Institute of Social Technology, Suranaree University of Technology, Nakhon Ratchasima Province, Thailand.
  • Google Scholar


  •  Received: 19 October 2021
  •  Accepted: 29 December 2021
  •  Published: 31 January 2022

How to cite this article

APA /
Suvittawat, A. (2022). The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand. African Journal of Business Management, 16(1), 1-9.
Chicago /
Adisak Suvittawat. "The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand." African Journal of Business Management 16, no. 1 (2022): 1-9.
MLA /
Adisak Suvittawat. "The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand." African Journal of Business Management 16.1 (2022): 1-9.