June 2024
Social media celebrities and materialism influence on compulsive buying behaviors
This study investigated the relationship between a consumer's celebrity worshiping and their values orientation for materialism and its role in shaping their tendency toward compulsive buying. The study sample of 336 consumers from different cities in Saudi Arabia was analyzed. Despite the significant research on the impact of social media on people's lives, little is known about the extent to which social media...
Advertisement
Advertisement