African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The emergence of mobile communication in sub-Saharan Africa: Descriptive analysis of Cameroonian mobile consumers’ reactions and conditions of acceptance of advertising SMSs

KUETE Collins
  • KUETE Collins
  • Marketing Department, University of Ngaoundéré, Cameroon.
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GHOM NJOYA Fatimatou
  • GHOM NJOYA Fatimatou
  • Marketing Department, University of Ngaoundéré, Cameroon.
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  •  Received: 06 August 2015
  •  Accepted: 20 August 2015
  •  Published: 30 September 2015

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