African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

“Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information”

MBIADJO FANDIO Faustine Mimosette
  • MBIADJO FANDIO Faustine Mimosette
  • Marketing Department, University of Ngaoundere, Cameroun.
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DJEUMENE Paul
  • DJEUMENE Paul
  • Marketing Department, University of Ngaoundere, Cameroun.
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  •  Received: 31 October 2014
  •  Accepted: 02 February 2015
  •  Published: 28 February 2015

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