African Journal of Marketing Management - Article Cited by

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 159

Full Length Research Paper

Extent of application of marketing mix strategy by small and micro scale enterprises in Osun State, Nigeria

Abasilim Angela Nneka

Abasilim Angela Nneka
Department of Management Science, Wesley University of Science and Technology, Ondo, Nigeria.
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Article Number - FC6E92650973
Vol.7(2), pp. 16-19 , February 2015
https://doi.org/10.5897/AJMM2014.0437

Received: 17 December 2014
Accepted: 18 February 2015
Published: 28 February 2015

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

CrossRef Citations (4)

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1.

Momo Alain Michael,Twum‐Darko Michael, . (2017) Usability of Online Business Registration Improvisation as Congo‐Brazzaville Re‐Branding Tool . THE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES

2.

Ezeh Precious Chikezie,Nkamnebe Anayo D., . (2018) A conceptual framework for the adoption of Islamic banking in a pluralistic-secular nation . Journal of Islamic Marketing

3.

Ezeh Precious Chikezie,Nkamnebe Anayo, . (2021) Predictors of Islamic bank adoption: Nigerian perspective . International Journal of Islamic and Middle Eastern Finance and Management

4.

Ezeh Precious Chikezie, . (2024) Predictors of Islamic banking adoption among Muslim customers in Nigeria . Journal of Financial Services Marketing

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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