African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 156

Table of Content: August 2017; 9(7)

August 2017

Production and marketing of Camel Milk in Eastern Ethiopia

In the fragile and uncertain environment of arid and semi-arid area, camel plays a crucial role as a primary source of livelihood for pastoralists and agro-pastoralists. However, pastoral and agro-pastoralists in developing countries including Ethiopia are marginalized and generally not given due consideration in wider social-political analysis, although the camel and camel milk had been victim of neglect by policy,...

Author(s): Bedilu Demissie, Hussien H. Komicha and Adem Kedir

August 2017

Determinants and outcome of customer satisfaction at the commercial bank of Ethiopia: Evidence from Addis Ababa

This study was conducted on determinants and outcome of customer satisfaction at Commercial Bank of Ethiopia by taking evidence from Addis Ababa which is capital city of Ethiopia. Seven branches were selected randomly. The overall objective of the study was to investigate major factors that influence customer satisfaction, and to examine resulting effect on customer future behavioral intension. To achieve the objective...

Author(s): Kebede Teshale Shode