African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: February 2010; 2(2)

January 2010

Emerging issues and strategies to enhance M-banking services

  In present day banking, total automation of banking operations is an imperative need for all banks to attract more customers, provide efficient services, and survive in the emerging new competition, apart from the profit motive which is the primary objective of the business. In order to achieve these goals of business, various channels have been developed through technology. ‘Mobile Banking’ is...

Author(s): R. K. Uppal

February 2010

Market-focused strategic flexibility among Nigerian banks

  The Nigerian banking environment has been tense with the advent of global financial crisis and its attendant impact on service delivery and evolving environmental forces. The aim of this study was to determine the relationship between market-focused strategic flexibility and sales growth and evaluate the effect of environmental factors on this relationship. A research instrument was administered on the...

Author(s): Olalekan Asikhia