This study was conducted to delve into the nuanced perceptions surrounding specific sachet water brands – Tex Pure Water, Daramy Pure Water, Blue Diamond water, Arjorkoh Pure water, and Nice Pure water – within the dynamic landscape of Bo city in Southern Sierra Leone. Bo city, a vibrant hub, witnesses the consumption and sale of numerous sachet water brands by local suppliers. To comprehensively capture the multifaceted perspectives of residents, a meticulously crafted checklist of questionnaires was administered. The survey encompassed a spectrum of aspects, including participant profiles related to sachet drinking water, knowledge about various brands, preferred consumption times, motivations behind choosing sachet water, consumption rates across different brands, taste preferences, confidence levels in producers, and the underlying rationale for brand selection. This multifaceted approach aims to provide a holistic understanding of the diverse factors influencing sachet water preferences and consumption patterns among the local populace. Analyses of the results revealed that most respondents chose Tex Pure Water 82(41%), followed by Blue Diamond 42(21%), Arjorkoh Pure Water 40(20%,) Daramy Pure Water 23 (11.5%), and Nice Pure Water 13 (6.5%) being the least. The study also revealed that most people's choices were based on the following parameters: Safety 82(41%), availability 47(23.5%), and good taste 34(17%) among other parameters. A recent Canadian study of more than 1,000 citizens found that satisfaction with water quality is linked to taste, odour, and color [1] The research also revealed that few sachet water brands have no outlets in strategic locations within the city, and the taste of the water was a key factor, that consumption was high during the dry season of the year, and that is reflected in the annual sales record by the suppliers. From the data available at the time of writing, we concluded that Tex Pure Water is the first preference of the customers, followed by blue Diamond, Arjorkoh and Nice Pure Water being the least due to their taste, color and availability.

Keywords: Tex, Arjorkoh, sachet, brands, checklist, water.