August 2011
How and where to de-westernize media research?
The paper raises the question of de-westernization in media research, with respect to developing countries in general and India in particular. The writer argues that bridging of the urban-rural division is the first step towards de-Westernization. He considers climate change as one subject where de-Westernization is felt and understood even by the Indian elite, and the urban-rural divide vanishes in most...
August 2011
Interacting through food - food discourse as politeness
The paper is an attempt to study the links between eating and politeness and to show that politeness spans other social practices or instances of non-verbal behaviour, such as food and eating. The paper aims to view how food structures relationships and mediates social interactions and explores different ways in which food and eating fit the concepts of the politeness theory (Brown and Levinson, 1987)....
August 2011
The image as a source of sociological knowledge: Performativity, flaneurie and the narrativization of self
Considering the image as a social and cultural product, and not a neutral one, we will focus on the ways to determine how social dynamics are imbedded in a visual object. Thus, the purpose of this paper is to enquire how performativity, flaneurie and the narrativization of self appear in some pop-rock music videos. In this sense, to capture the relation between a social practice (flaneurie), a cultural...
August 2011
Correlations between children's television advertising exposure and their food preference
Exposure to television (TV) programs can influence children not only cognitively but also behaviourally. Most researches have focused on the extent to which children are persuaded by advertisements. Studies on the impact of advertisement on children’s behaviour indicate that TV plays an important role in the selection of the advertised products by children. Furthermore, TV advertisement can create...
August 2011
The implementation of information and communication technologies at secondary vocational schools
The article was focused on the implementation and evaluation of interactive boards at a selected secondary school in Slovakia. The aim of the survey was to highlight the implementation of interactive boards during educational process, to identify advantages and disadvantages of interactive boards according to the pupils’ opinions and to point on the pupils’ interest on interactive boards as a...
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