Abstract

Considering the image as a social and cultural product, and not a neutral one, we will focus on the ways to determine how social dynamics are imbedded in a visual object. Thus, the purpose of this paper is to enquire how performativity, flaneurie and the narrativization of self appear in some pop-rock music videos. In this sense, to capture the relation between a social practice (flaneurie), a cultural disposition (performativity) and a symbolical discourse (narrativization of self) in a highly-consumed cultural product such as pop-rock music videos, we followed a qualitative approach to our theoretical object.

Key words: Image, performativity, self, space.