March 2015
Celebrity and health promotion: How media can play an active role in cancer prevention and early detection
It is well-known that celebrities can influence the mass public, helping to shape behaviours and attitudes. The goal of this research is to understand the impact of a celebrity’s cancer news on Brazilian society. Our hypothesis is that news about celebrities with cancer attracts much public attention, but the media squander the chance to educate, inform and enlighten the public about this disease. We studied the...
March 2015
Communication without content? On how theory of communication can have its horizons broadened by Whitehead's thinking
According to Whitehead, the things of world are at the same time strange and provoking. We do not perceive them, but rather prehend them; they occupy us before we occupy them. The prehension happens at first as affection and only afterwards as cognition. Therefore, its approach is before anything else aesthetic, not ethical. Even so, beauty...
March 2015
Reinterpreting some key concepts in Barthes’ theory
The paper makes clear some basic concepts in semiotic studies like signifier, signified and referent and core concepts in Roland Barthes’s theory are restudied with new developments especially in connotateurs, meta-language and meaning transfer, which play a key role in understanding how myth is constructed with the two mechanisms of naturalizing and generalizing. With the new understanding, the paper studies the...
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