Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 232

Full Length Research Paper

Reinterpreting some key concepts in Barthes’ theory

Sui Yan
  • Sui Yan
  • Foreign languages Department, Beijing University of Agriculture, 7 Beinong Road, Changping District, Beijing, 102206, China.
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Fan Ming*
  • Fan Ming*
  • Foreign languages Department, Beijing University of Agriculture, 7 Beinong Road, Changping District, Beijing, 102206, China.
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  •  Received: 16 September 2014
  •  Accepted: 12 February 2015
  •  Published: 31 March 2015

Abstract

The paper makes clear some basic concepts in semiotic studies like signifier, signified and referent and core concepts in Roland Barthes’s theory are restudied with new developments especially in connotateurs, meta-language and meaning transfer, which play a key role in understanding how myth is constructed with the two mechanisms of naturalizing and generalizing. With the new understanding, the paper studies the representative signs from television and their semiotic function and concludes that meaning transfer is the fundamental way for media signs to construct new meanings.

Key words: semiotics, Barthes, media signs

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This article is published under the terms of the Creative Commons Attribution License 4.0

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