Abstract

This work investigated the competitive factors of 25 avocado exporting companies located in Uruapan, Michoacán (Mexico). This cradle in a census of the twenty-five exporting companies, with its organization, objectives and problematic production could be known. This research paper was focused on the knowledge of the main theories on competitiveness strategy. The article has the objective of identifying the companies of the avocado sector located in Uruapan, Michoacan, Mexico. Such identification is made in order to recognize the variables explaining its competitiveness and especially the higher performance in relation to those that are not part of the cluster, always considering that the competitiveness is here related to international markets; therefore, the export capacity will be a fundamental element to be taken into account. The hypothesis to be demonstrated is the following: The relation that exists between the exporting companies from avocado to the United States of America, located in Uruapan, Michoacán, and its competitiveness depends on the quality of the fruit that takes place for export, of its price, the used technology, the qualifications of its personnel, and of the channels of distribution.

Key words: Competitiveness, cluster, strategy, avocado, export.