Abstract
This study investigated the use of radio as a medium of agricultural information delivery to farmers in
Benue State, Nigeria. The objective was to determine the impact of radio agricultural programmes on
the target audience (farmers). The data were collected from a sample of one hundred respondents
selected through a simple random sampling technique. The data were analyzed with descriptive
statistics viz frequency distribution and percentage. The findings of the study showed that 66% of the
respondents listened to agricultural programmes aired on Radio Benue and 42% of the listeners
indicated that the programmes were relevant to their agricultural information needs. Majority of the
respondents admitted that they gained some new knowledge through listening to the programmes.
Non-possession of radio set and unsuitable time of programme presentation were indicated constraints
to listener- ship of the programmes. The programmes, to a large extent, had the desired impact on the
listeners. It should therefore be sustained but with some modifications in terms of time of presentation
and encouragement of group listener- ship.
Key words: Agricultural Information, radio, assessment, listener-ship and impact.
