African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

An investigation of online review helpfulness based on movie reviews

Liu Zhiming*
  • Liu Zhiming*
  • School of Economics and Management, Beihang University, Beijing 100083, China
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Hong Li
  • Hong Li
  • School of Economics and Management, Beihang University, Beijing 100083, China.
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  • Google Scholar
Liu Lu
  • Liu Lu
  • School of Economics and Management, Beihang University, Beijing 100083, China.
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  • Google Scholar


  •  Received: 24 October 2011
  •  Accepted: 01 December 2011
  •  Published: 30 June 2014

Authors

Liu Zhiming*
School of Economics and Management, Beihang University, Beijing 100083, China

Hong Li
School of Economics and Management, Beihang University, Beijing 100083, China.

Liu Lu
School of Economics and Management, Beihang University, Beijing 100083, China.

Corresponding Author Email: [email protected]



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This article is published under the terms of the Creative Commons Attribution License 4.0

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