African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

An investigation of online review helpfulness based on movie reviews

Liu Zhiming*
  • Liu Zhiming*
  • School of Economics and Management, Beihang University, Beijing 100083, China
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Hong Li
  • Hong Li
  • School of Economics and Management, Beihang University, Beijing 100083, China.
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  • Google Scholar
Liu Lu
  • Liu Lu
  • School of Economics and Management, Beihang University, Beijing 100083, China.
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  • Google Scholar


  •  Received: 24 October 2011
  •  Accepted: 01 December 2011
  •  Published: 30 June 2014

CrossRef Citations (6)

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This article is published under the terms of the Creative Commons Attribution License 4.0

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