African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

An investigation of online review helpfulness based on movie reviews

Liu Zhiming*
  • Liu Zhiming*
  • School of Economics and Management, Beihang University, Beijing 100083, China
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  • Google Scholar
Hong Li
  • Hong Li
  • School of Economics and Management, Beihang University, Beijing 100083, China.
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  • Google Scholar
Liu Lu
  • Liu Lu
  • School of Economics and Management, Beihang University, Beijing 100083, China.
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  • Google Scholar


  •  Received: 24 October 2011
  •  Accepted: 01 December 2011
  •  Published: 30 June 2014

How to cite this article

APA /
Zhiming, L., Li, H., & Lu, L. (2014). An investigation of online review helpfulness based on movie reviews. African Journal of Business Management, 8(12), 441-450.
Chicago /
Liu Zhiming, Hong Li and Liu Lu. "An investigation of online review helpfulness based on movie reviews." African Journal of Business Management 8, no. 12 (2014): 441-450.
MLA /
Liu Zhiming, Hong Li and Liu Lu. "An investigation of online review helpfulness based on movie reviews." African Journal of Business Management 8.12 (2014): 441-450.
DOI /
https://doi.org/10.5897/AJBM11.2628
URL /
https://ftp.academicjournals.org/journal/AJBM/article-abstract/CC8181345544

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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