African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Review

Consumers’ protection and creating consumers’ value

Suzana Salai
  • Suzana Salai
  • Faculty of Economics in Subotica, the University of Novi Sad, Serbia.
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Ružica Kovač Žnideršić
  • Ružica Kovač ŽniderÅ¡ić
  • Faculty of Economics in Subotica, the University of Novi Sad, Serbia.
  • Google Scholar
Leonard Salai
  • Leonard Salai
  • Higher School of Professional Studies, Novi Sad, Serbia.
  • Google Scholar


  •  Received: 01 April 2010
  •  Accepted: 13 June 2014
  •  Published: 31 July 2014

Authors

Suzana Salai
Faculty of Economics in Subotica, the University of Novi Sad, Serbia.

Ružica Kovač Žnideršić
Faculty of Economics in Subotica, the University of Novi Sad, Serbia.

Leonard Salai
Higher School of Professional Studies, Novi Sad, Serbia.

Corresponding Author Email: [email protected]