African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Review

Consumers’ protection and creating consumers’ value

Suzana Salai
  • Suzana Salai
  • Faculty of Economics in Subotica, the University of Novi Sad, Serbia.
  • Search for this author on:
  • Google Scholar
Ružica Kovač Žnideršić
  • Ružica Kovač ŽniderÅ¡ić
  • Faculty of Economics in Subotica, the University of Novi Sad, Serbia.
  • Search for this author on:
  • Google Scholar
Leonard Salai
  • Leonard Salai
  • Higher School of Professional Studies, Novi Sad, Serbia.
  • Search for this author on:
  • Google Scholar


  •  Received: 01 April 2010
  •  Accepted: 13 June 2014
  •  Published: 31 July 2014

References

Kotler PH (1972). What Consumerism Means for Marketers, Harvard Bus. Rev. 50:48-57.
 

Buskirk RH, Routhe JT (1970). 'Consumerism - An Interpretation', J. Market. 34(4). 

Crossref
 
Jobber D, Fahy J (2006). Foundations of Marketing, Data Status, Belgrade, Kotler PH, Keller KL (2006). Marketing menadžment, [original: Marketing Management], twelfth edition, Data Status, Belgrade.
 
O'Guinn T, Allen TC, Van den Bergh J (2004). Marketing Communications, Prentice Hall. Duncan T (2005). Principles of Advertising & IMC, McGraw-Hill Irwin.
 

Rkman I (2007). Evropski potrošac - ključni i gospodarski odgovoran čimbenik nacionalnih tržišta, [The European consumer – a key and economically responsible factor of national markets]

View
 
Maričić B (2005). Ponašanje potrošača [Consumer Behaviour], seventh edition, Centar za izdavačku delatnost Ekonomskog fakulteta u Beogradu, Belgrade.

 

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

Back to Vol. 8 No. 13
Back to articles
SUBSCRIBE TO RSS
SUBMIT MANUSCRIPT
CONFERENCES