African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Review

Consumers’ protection and creating consumers’ value

Suzana Salai
  • Suzana Salai
  • Faculty of Economics in Subotica, the University of Novi Sad, Serbia.
  • Google Scholar
Ružica Kovač Žnideršić
  • Ružica Kovač ŽniderÅ¡ić
  • Faculty of Economics in Subotica, the University of Novi Sad, Serbia.
  • Google Scholar
Leonard Salai
  • Leonard Salai
  • Higher School of Professional Studies, Novi Sad, Serbia.
  • Google Scholar


  •  Received: 01 April 2010
  •  Accepted: 13 June 2014
  •  Published: 31 July 2014

How to cite this article

APA /
Salai, S., Žnideršić, R. K., & Salai, L. (2014). Consumers’ protection and creating consumers’ value. African Journal of Business Management, 8(13), 474-479.
Chicago /
Suzana Salai, Ružica Kovač Žnideršić and Leonard Salai. "Consumers’ protection and creating consumers’ value." African Journal of Business Management 8, no. 13 (2014): 474-479.
MLA /
Suzana Salai, Ružica Kovač Žnideršić and Leonard Salai. "Consumers’ protection and creating consumers’ value." African Journal of Business Management 8.13 (2014): 474-479.