African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Perception of non Muslim clients about Islamic banking in Bangladesh

Shahriar Parvez
  • Shahriar Parvez
  • Department of Business Administration, City University, Bangladesh.
  • Google Scholar

  •  Received: 01 September 2014
  •  Accepted: 14 November 2014
  •  Published: 30 November 2014


Banking plays a significant role in the economy of any country. Bangladesh is a Muslim dominated country and more than 80% of their populations are Muslim. These people have strong faith on Islamic rules and regulations and they want to lead their lives as per the canon given in the holy “AL- QURAN” (The religious book of Islam). But no Islamic banking system had been developed in Bangladesh up to 1983. The study focuses on Perception of Non Muslim Client/Customer on Islamic Banking in Bangladesh. Changes in the Bangladesh financial landscape and the introduction of Islamic banking have generated new dimensions and phenomena in the banking sector. Such scenario had also led to the changes in the customer’s (both Muslim and Non- Muslim) taste and demand for better and high quality banking services. This paper also aims at understanding the perception of Non Muslim client/customer on Islamic Banking and also their growth in Bangladesh. The study uses primary (180 sets of questionnaire on non-Muslim Islamic Banking client) published secondary data from various relevant sources, financial reports, websites, journals, and publications. The researcher used his own personal experience regarding the country’s socio economic background. The Islamic Banking Sector of Bangladesh is developing new financial products and services to meet the increasing clients’ (Non-Muslim) demand. Islamic banking sector increases its profit day by day and successfully meets its financial target.


Key words: Islamic banks, Islamic law, non-Muslim client, investment opportunity utilization, financial stability.


JEL Code: G20; G21; N20