African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Full Length Research Paper

Factors influencing consumers’ preference for local rice in Nigeria

Olorunfemi Ogundele
  • Olorunfemi Ogundele
  • Nigerian Institute of Social and Economic Research, Ibadan, Nigeria.
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  •  Received: 11 May 2011
  •  Accepted: 09 July 2014
  •  Published: 31 August 2014

Authors

Olorunfemi Ogundele
Nigerian Institute of Social and Economic Research, Ibadan, Nigeria.

Corresponding Author Email: [email protected]